Archives: Advertising

1-800 Contacts Settles Class Action Lawsuit With Roots in FTC Action

By Darley Maw and BakerHostetler on May 21, 2020 Posted in Advertising

Back in 2016, the Federal Trade Commission (FTC) sued 1-800 Contacts, claiming the online retailer devised an anticompetitive scheme with other online lens retailers to restrict search terms. The FTC charged that 1-800 Contacts and its competitors entered into agreements which prevented the other online contact lens retailers from bidding for search engine keywords in … Continue Reading

DOJ Declines to Challenge New Bidding Platform for Commercial Advertisement Producers

By Jeffrey Martino on April 30, 2020 Posted in Advertising

On April 16, the Department of Justice (DOJ) announced that it would not challenge a proposal by the Association of Independent Commercial Producers (AICP) to operate an online platform for advertisers and advertising agencies to solicit bids from companies that produce commercials for television, the internet and other media platforms. The DOJ stated its position … Continue Reading